In general, everyone should put their best foot forward and exemplify the image that they would like others to perceive them as. Perhaps unfairly, women tend to be held to a higher standard than their male counterparts. This can be particularly true in the fields of arts and entertainment. Attending an art show, is more than just partaking in a cultural experience. This article will break down why looking great as a woman at an art show is important, depending on who you are representing as an attendee.
As the Artist:
You are selling more than just your art. Your persona is as important as the art itself, especially when you are standing in the room adjacent to it. There are some academics that would like to divorce the significance of the art object or concept from the person who created it; however, this is impossible to do when you are present and representing yourself as the artist. The artwork is a piece of you, your voice, and your dialogue with the outside world documented in a sensory manner. Regardless of the medium of your work, collectors and critics engaging with you will undoubtedly draw correlations between how you represent yourself and the work you create. When collectors invest in an artwork, they are not merely purchasing an object they are patronizing the vision of that artist. Give them a good one both conceptually and visually. How you are dressed also significantly impresses on the organizing staff of the art show your professionalism, and may impact how you are respected in your field if you are dressed poorly.
As a Collector:
You are the most influential patron of the arts. Your acquisitions make a significant impact on the careers of an artists, the success of an art show, and the reputation of the galleries you patronize. If you are dressed stylishly, yet conservatively in high quality garments, you will be perceived as an educated individual with monetary means. This will directly impact the quality of interaction that you are likely to receive from both the organizing staff of the art show and the artist themselves. If you are dressed stylishly, yet provocatively in high quality garments, you may be perceived as merely the arm candy of another person that they should be talking to instead. You are likely to be prodded for the location of your partner, who will be assumed to be the one with purchasing power. If you are dressed poorly, you are likely to engage in weak conversations with the staff and artist, and will be dismissed immediately if someone who is deemed more important presents themselves. You are important; make it known.
As a Critic:
You are representing the publications that you write for. Your appearance is a direct correlation to your professionalism. If you are well dressed and your hair is done, you are more likely to be taken seriously and receive attention from administrators and staff. If you are having trouble trying to find a way to get your hair to look the best, check out the best reviews online. They provide all different types of beauty tips, from how to style your hair, to how to keep it looking great and oil free by picking the right shampoos. They will spend the extra time with you to ensure your facts are accurate, as well as garnish you with additional information that might not be available in the event brochure. How professional you are perceived as could make the difference between being granted or denied access to photograph the event or individual works of art. Lacking supporting pictures, might lead to the publication running someone else’s story instead. Don’t lose your byline.
As Administrative or Curatorial Staff:
How you are dressed is not only a representation of yourself, but a representation of the gallery hosting the event, and the artists participating in it. Anything less than an approachable and professional image is a poor reflection on every single person that put their time and energy into the materialization of the art show. Do not distract from all this hard work, and put your most professional foot forward.